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Actualizado el 03/12/2019 6:13 am

Publicity and Public Relations 

Plan de Estudios

Estructura general Créditos
Formación Básica 60
Obligatorios 108
Optativos 66
Prácticas externasPracticum obligatorio (6 meses) No se aplica
Prácticas en empresas (optativas) 6.00
Trabajo Fin de Grado 6

Plan de estudios del título publicado en BOE

Plan de Estudios Publicado en BOE

Organización de las asignaturas

Hoja informativa del Plan de Estudios

Units
Course Unit Code Credits Type Responsible Department Vigencia
1 Economics Applied to Advertising 2110001 6 Basic Training APPLIED ECONOMICS III Vigente
1 Information Structure 2110006 6 Basic Training JOURNALISM II Vigente
1 History of Advertising and Public Relations 2110007 6 Basic Training AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
1 Spanish Language and Advertising: Linguistic Knowledge and Communication Skills 2110002 6 Basic Training SPANISH LANGUAGE, LINGUISTICS AND LITERARY THEORY Vigente
1 Marketing 2110008 6 Basic Training BUSINESS MANAGEMENT AND MARKETING Vigente
1 Social Psychology of Advertising and Public Relations 2110009 6 Basic Training SOCIAL PSYCHOLOGY Vigente
1 Sociology and Social Structure 2110010 6 Basic Training SOCIOLOGY Vigente
1 Theory and Structure of Advertising 2110004 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
1 Theory and Structure of Public Relations 2110005 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
1 Communication Theories 2110058 6 Basic Training AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Creative Advertising 2110011 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Advertising Strategies 2110012 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Methods and Techniques of Social Research 2110013 6 Compulsory SOCIOLOGY Vigente
2 Audiovisual Media Technology 2110014 6 Basic Training AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Digital Technologies Applied to Advertising 2110015 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Advertising Regulation 2110016 6 Basic Training ADMINISTRATIVE LAW Vigente
2 Advertising Research 2110018 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Copywriting 2110019 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Theory and History Propaganda 2110020 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Art Direction 2110053 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
2 Theory of Digital Consumption 2110059 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Advertising Discourse Analysis 2110021 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Advertising Artistic Context 2110022 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Advertising Media Planning and Management 2110023 6 Compulsory BUSINESS MANAGEMENT AND MARKETING Vigente
3 Programming and Techniques of Public Relations 2110024 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Theory of Image 2110025 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Theory and History of Billboards 2110026 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Photography in Advertising 2110027 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Digital Advertising Design 2110028 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Evolution of European and Spanish Economy and Their Environment 2110029 6 Optional APPLIED ECONOMICS III Vigente
3 Press Office 2110030 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 History of Communication 2110032 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Mass Culture and Cultural Industries 2110050 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Advertising and Intercultural Studies 2110051 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
3 Advertising Companies Management 2110054 6 Compulsory BUSINESS MANAGEMENT AND MARKETING Vigente
3 Digital Technology and Design in Advertising 2110060 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Political Communication 2110036 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Ethics and Social Responsability in Advertising 2110037 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Discursive Strategies of Verbal Communication in Advertising and Public Relations 2110038 6 Optional SPANISH LANGUAGE, LINGUISTICS AND LITERARY THEORY Vigente
4 Consumption Theory 2110040 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Theory and History of Design 2110041 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Ceremonies and Protocol 2110042 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Account Management 2110043 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 History of Contemporary Culture 2110045 6 Optional CONTEMPORARY HISTORY Vigente
4 Business Interships 2110046 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Final Degree Project 2110048 6 Degree Project AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Literary Trends in Contemporary Tendencies Culture 2110049 6 Optional SPANISH AND LATIN AMERICAN LITERATURE Vigente
4 Advertise on the Third Sector 2110052 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Branding Management 2110056 6 Compulsory AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Advertising Direction 2110057 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Communication in Points of Sale 2110055 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente
4 Sales Promotion and Consumption 2110061 6 Optional AUDIOVISUAL COMMUNICATION AND PUBLICITY Vigente

Coordinación docente horizontal y vertical

Coordinación docente

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